Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920.

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Follow That Customer The Top 4 Internet Marketing Trends of 2013

By Ed Steenman

Savvy tricks for keeping pace with equipment buyers online, wherever and however they're looking

The way your customers are researching and making choices is a fast-moving paradigm, and as a business owner it is important for you to be aware of the new trends and tools available to you to gain a competitive edge. Technology has gone beyond having a decent website, or even a robust Facebook page. The purpose of this article is to highlight some key Internet marketing trends taking place as well as to provide an overview of the opportunities these trends present for savvy business owners.

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Associated Equipment Distributors (AED) is an international trade association representing companies involved in the distribution, rental and support of equipment used in construction, mining, forestry, power generation, agriculture and industrial applications. AED member dealers are unique in that they are each authorized, via contract with an original equipment manufacturer, to inventory, sell and service new machinery in a given geography. More than 90% of AED's factory authorized dealers rent construction equipment as well. The Associated Equipment Distributors strongly adheres to and strongly advocates principles of integrity, ethics and fairness. The AED urges its members to conduct their businesses ethically and compatibly with the free enterprise system and the laws which govern it. Contractors can locate factory authorized construction equipment dealers at the MachineMart® web site.
Administrative Offices 600 22^nd Street, Suite 220 Oak Brook, IL 60523 Phone: 630-574-0650 Fax: 630-574-0132	©2013 Associated Equipment Distributors, Inc. E-Mail \| Privacy Policy \| Security Policy	Washington Headquarters 601 Pennsylvania Ave., NW Suite 900 Washington, DC 20004 Phone: 800-388-0650