Midyear Business Survey: Niche Strategy, Rentals, and Energy Keep Dealers Moving in The Industry's Game of Musical Chairs - Midyear Business Survey Report
Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920. Associated Equipment Distributors
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Midyear Business Survey: Niche Strategy, Rentals, and Energy Keep Dealers Moving in The Industry's Game of Musical Chairs

By Kim Phelan

Article Date: 08-01-2012
Copyright(C) 2012 Associated Equipment Distributors. All Rights Reserved.


Many predict softer sales for second half of 2012 and boost rental fleet investments.

Even though most dealers attained higher revenues by this June than they collected at midyear 2011, far fewer anticipate new and used equipment sales to increase in the second half of 2012, and the majority who responded to CED's recent business survey (62.9 percent) predict the rental side of their business will increase for the remainder of the year – namely because their customers are cautious about the risks associated with owning iron. Fifty-six percent of dealers are benefiting from the energy sector, and pockets of homebuilding, scrap and demolition, agriculture, material handling and aggregates are keeping some dealerships busy – but consensus is strong that construction is just plain weak.

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