Set Yourself Apart with Relentless Customer ServiceBy Ron Slee
Article Date: 07-01-2012
Copyright(C) 2012 Associated Equipment Distributors. All Rights Reserved.
Use the "Demandments" as your guide.
During the summertime it is sometimes hard to get the attention of those hard working men and women serving your customers. Holidays are starting, children are out of school, and there are more challenges keeping up with the family and home life – and coinciding with all that, it’s typically this time of year when your dealership has more work than there are hours in the day to satisfy. I’m going to use this backdrop to present a challenge for you to go back and review some of the principles of what drives a business, all business. Everything depends on your customer. We all know that. Last month I suggested we had become somewhat complacent in the marketplace. We discussed several things that could be done to break out of that complacency and engage your customers more.
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