Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920.

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What Customers Need to Know Is: Are You Listening To Me?

By Giles Lambertson

This is a tale of two contractors and the two sales reps from different dealerships who have forged lasting relationships through genuine, demonstrated concern for their customers’ success.

At a Caterpillar Inc. rollout event in North Carolina this spring, two CAT dealer sales representatives and two of their customers talked about their commercial relationships. In follow-up interviews for CED magazine, the four men elaborated on what it means to partner in the construction industry marketplace. The take-away from the discussions is applicable to any equipment dealer for any manufacturer anywhere.

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Associated Equipment Distributors (AED) is an international trade association representing companies involved in the distribution, rental and support of equipment used in construction, mining, forestry, power generation, agriculture and industrial applications. AED member dealers are unique in that they are each authorized, via contract with an original equipment manufacturer, to inventory, sell and service new machinery in a given geography. More than 90% of AED's factory authorized dealers rent construction equipment as well. The Associated Equipment Distributors strongly adheres to and strongly advocates principles of integrity, ethics and fairness. The AED urges its members to conduct their businesses ethically and compatibly with the free enterprise system and the laws which govern it. Contractors can locate factory authorized construction equipment dealers at the MachineMart® web site.
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