Construction Equipment Distribution magazine is published by the Associated Equipment Distributors, a nonprofit trade association founded in 1919, whose membership is primarily comprised of the leading equipment dealerships and rental companies in the U.S. and Canada. AED membership also includes equipment manufacturers and industry-service firms. CED magazine has been published continuously since 1920.

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Need a Lift? Selling Rental On the Go With Marissa Lotito

By Daniel C. Brown

CED rides shotgun with the sales manager of Metrolift in Chicago and winds up with a case study in savvy selling.

Since emerging from the sudden and severe downturn of 2008, privately-owned Metrolift Inc. has begun an upward turn and is climbing quickly. A key catalyst for the company’s successful business boost is Marissa Lotito, Metrolift’s well-connected and savvy sales manager. We recently spent a day with Lotito, calling on customers, watching her in action – seeking to pick up some secrets to her success.

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Associated Equipment Distributors (AED) is an international trade association representing companies involved in the distribution, rental and support of equipment used in construction, mining, forestry, power generation, agriculture and industrial applications. AED member dealers are unique in that they are each authorized, via contract with an original equipment manufacturer, to inventory, sell and service new machinery in a given geography. More than 90% of AED's factory authorized dealers rent construction equipment as well. The Associated Equipment Distributors strongly adheres to and strongly advocates principles of integrity, ethics and fairness. The AED urges its members to conduct their businesses ethically and compatibly with the free enterprise system and the laws which govern it. Contractors can locate factory authorized construction equipment dealers at the MachineMart® web site.
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