Need a Lift? Selling Rental On the Go With Marissa LotitoBy Daniel C. Brown
Article Date: 07-01-2012
Copyright(C) 2012 Associated Equipment Distributors. All Rights Reserved.
CED rides shotgun with the sales manager of Metrolift in Chicago and winds up with a case study in savvy selling.
Since emerging from the sudden and severe downturn of 2008, privately-owned Metrolift Inc. has begun an upward turn and is climbing quickly. A key catalyst for the company’s successful business boost is Marissa Lotito, Metrolift’s well-connected and savvy sales manager. We recently spent a day with Lotito, calling on customers, watching her in action – seeking to pick up some secrets to her success.
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